Writing for Money

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I’ve always loved reading and writing – even as a kid. Yet I never pursued writing as a career because I thought, writers don’t make a lot of money. But the pandemic has forced people to work from home, and many have turned to online resources to make a living. Writing for money seems a gig I can pursue.

I’ve written various blog articles in the past – mostly for content mills. They pay you per word or per article. Rates are measly (often starting at 2c to 3c per word). I did this route before I joined the corporate world and while I enjoyed writing, my body protested.

The hours were long. The pay small. And there were no security or benefits connected to the job.

Fast forward to today. I recently explored freelancing once again. This time armed with experience and wisdom. I’ve learned what it takes – and how to become – a premium freelancer. More so, I’ve discovered writers can earn 6-7 figures (USD) for their work without sacrificing too much of their time.

I decided to investigate further by joining the The Freelance Movement Tribe.

PREMIUM FREELANCING

It’s a different brand of freelancing. You don’t waste time searching and applying for jobs in freelancing boards where they pay measly rates at $5/hr. Instead, you treat freelancing as a business and approach it like any wise businessman would – networking.

Yep, forming real-world connections via networking. It can be through warm connections or cold pitches. The point is to go out there, hustle and forge those human connections with potential clients.

Since it’s a business, you need to know your (1) MARKET and (2) OFFER. Just like any traditional market.

So I went in. Armed with my knowledge of marketing and business, I started building my dream freelancing business.

It’s not easy. It’s a path not for the faint hearted. Most freelancers view themselves as remote workers. They deliver a job and get paid for it. It’s a job – a contract – at the end of the day.

As a freelance business owner, I need to think wider. What does my market needs? What skill sets do I have – or can develop – to address those needs? How do I make my business sustainable and scalable?

It’s tempting to fall back into the employee mindset. Just go out there, apply for a job and deliver the output. The end.

But this is not what I want to do. So forge ahead I must.

WRITING for MONEY

As I said in my intro, I didn’t think writing would be lucrative. And when I say writing I mean blog writing. I know businesses pay a lot for copywriters – including email copywriters. The founder of the Freelance Movement Tribe is a famous email copywriter earning 7-figures USD.

There’s money in writing. But the kind of writing I like (blog content) I’m not so sure of.

That’s why I ventured to SEO as a service. I know content writing and SEO goes hand in hand. Websites need to rank in search engines. To do that they need optimized blog content. Viola! I enter the picture.

But to offer SEO content, I need to learn SEO. And as someone who LOVES learning, I adored and absorbed the new knowledge I gained. I loved all aspects of SEO.

Pretty soon, I could explain it like a pro. Without experience, I knew the ins and outs. But it’s nicer said than done.

After gaining 2 clients to test out my SEO skills and immersing in the niche market I’ve chosen, I’ve decided I needed to go for more clarity and define WHERE I really want to head with my freelancing business.

Offering SEO was great but I learn too quickly that it’s something I can’t sustainably do on my own. SEO Service Providers evolve to build agencies. They hire people to do various aspects like keyword research, content gap analysis, backlinking, content strategy and content creation. Not to mention there’s the technical aspect of SEO to consider.

I promise my clients that I can make their websites rank. I can. In theory. In reality, I need to put in long hours on my own to make it happen since I’d need to handle all SEO aspects just to get their sites ranking.

And for someone starting out, I’ve placed such a high bar and charged too little. I overextended myself. It’s a position you don’t want to be in. Believe me.

GAINING CLARITY

So you must be saying, I should have pursued clarity when I started, right? Well, if you spend too much time gaining clarity for your business, you lose precious time to fail and learn fast. I believe FAILURE is the best teacher.

We need to fail more so that we learn faster. When I began (or reignited) my freelancing journey, I simply did what the coach said and picked a market and choose a skill.

It didn’t matter that I had close to zero knowledge on the skill. Or that I had no affinity for the market. The point was I needed to learn. I can’t spend too much time figuring out what I wanted to do or who I wanted to serve.

After two months, I believe I’ve gained clarity. I was not successful with the 1st market. Neither did I like the 1st skill I chose. BUT I learned a lot.

I learned that my primary passion is WRITING. And I don’t need to compromise offering too many complimentary skills just to say that my WRITING is valuable. On its own, my written articles are worth every dollar a client pays. I’m glad I’ve stumbled upon the Freelance to Fortune blog which provides proof that writers can earn 6-figures USD too.

I learned about SEO – a lot. And how it actually shapes my writing. Even defining my tone, the words I use and how I come up with a content strategy. My SEO knowledge is solid. I’m proud of that. I’ve learned the basics and the foundation as well as some great techniques. I can use all of these with my writing.

I learned about the SaaS market – and how wide and in need of content writers they are. I like learning about how tech fits our day-to-day lives. And I love telling people about it. I love to share the knowledge I’ve gained in ways that readers would actually understand and be compelled to act on.

Combining my PASSION FOR WRITING and my LOVE FOR EDUCATING, I believe I am cut out to be a B2B SaaS Writer. For what exact niche, I am not yet sure. There’s a lot to choose from.

But as I dive deeper into this market, I love what I’m seeing. And I’m excited. I’m excited to start exploring the new opportunities in store for me.

SO, WHERE DOES THIS BLOG FIT IN?

I’ve written about a lot of different topics in this blog. I’ve strived to be consistent but in reality haven’t been. I’ve divulged personal rants, political views, romantic hang ups, spiritual beliefs along with reviews, scientific explanations and what nots in this blog.

This blog is a hodgepodge of content.

And I love it for that. After all, the title accurately captures what it’s all about.

BUT I am about to end there. From the time I’ve started blogging in 2009, I’ve matured a lot as a person. The desire to keep sharing my personal life to the world has waned. I’ve become a more private person (or simply have too much in my plate to keep ranting).

So I am keeping the name but archiving the content. They’d be available just as they were but be buried deeper in the site to favor the new content I would like to write about.

What new content? I’ve decided I would write about my freelancing journey, the boom in the online / digital business industry, SEO best practices the way I understand them and anything about business, personal finances & productivity.

I’m excited to go in this journey, and I hope, dear reader, you stay with me through the ride.

Author: Ace Gucela

Ace loves reading, writing, and sharing her know-how. She's a Science major who pursued a marketing career. Her unique set of skills & experience enables her to effectively craft long-form content for B2B SaaS companies. When not online, she likes baking & cooking.