Yesterday I came across a goofy LinkedIn poll. It asked which of the following people hate more.
- Nickelback
- Twilight
- The Kardashians
- LinkedIn Polls
There’s a trend going around in LinkedIn where polls are favored by the algorithm. They drown well-crafted posts.
Before that, I saw a dog meme that shows LinkedIn polls are like dogs on steroids.
Creators who spent hours creating thought-provoking pieces hate it. But the algorithm loves it.
Why? Because polls generate engagement.
And algorithms exist to show what’s engaging.
Studies show our brains’ attention span is less than 8 seconds. – shorter than a goldfish.
Long social media posts don’t cut it anymore. You need something quick and witty to capture people’s attention.
Other platforms have adopted short videos like Instagram’s Reels. But LinkedIn remains a professional social media platform heavily reliant on text.
How do they adapt? Use polls.
Polls have always been popular even before the digital age. People like to make their opinions known.
And with digital polls, you click on your choice and it’s done.
Plus the visual interface is a nice break from the images, videos, and plain text feed.
But what happens when everyone sees only polls and we get poll fatigue too?
Will LinkedIn resort to short videos?
Twitter already has stories. Is LinkedIn next?
